Dentsu Runway Inc. (hereinafter the “Company”) aims to accelerate client growth by continuously evolving ahead of the times. The Company constantly seeks to take on new methods and technologies in all areas of advertising. It believes that as business areas involving the handling of personal information expand, both the proper use and the protection of that information can contribute to client growth through the power of advertising.

The Company provides this privacy policy, establishes a protection management system for personal information, and declares its determination to properly manage and protect personal information. The Company also declares that, when providing telecommunication services and ancillary services (hereinafter “telecommunication services”), the Company will comply with the Telecommunications Business Act and the Guidelines for the Protection of Personal Information in the Telecommunications Business.

Proper Acquisition, Use, and Provision of Personal Information

The Company will obtain personal information in an appropriate manner to the extent necessary for maintaining business performance by taking into consideration the nature and scale of the business. The Company will use personal information within the scope of the usage purposes that the “Matters Disclosed Regarding Personal Information” identifies, and will notify the person concerned in advance and obtain their consent before changing the usage purposes. The Company will not provide personal information to any third parties without the consent of the person concerned unless otherwise provided in legislation. To prevent the use and provision of personal information for any unintended purposes, the personal information protection manager will confirm the appropriateness of the use and provisions. The Company will also enhance control through self-inspection, internal audits, and other activities.

Management of Outsourcing Contractors

The Company entrusts outsourcing contractors with the part of the business that relates to personal information. The Company considers the management of contractors to be of paramount importance. When entrusting business, the Company will select contractors that it finds provide an adequate level of personal information protection, and will clarify required duties through contracts and the like. The Company will also require an outsourcing contractor to handle personal information properly, and will continue to supervise and audit it as required to ensure its secure management.

Use of Cookies

Some pages on our website use cookies to make user access more convenient. A cookie is a file that is temporarily stored on the computer of the person who is visiting our website (hereinafter "site visitor"). This file helps the website provider identify the site visitor’s browser. Storing a cookie enables the cookie issuer's server to record site visitation information as well as other data from the site visitor's computer.

Cookies allow us to obtain information, such as the websites that visitors have viewed, search keywords, and the history of advertisements viewed as well as their number of clicks, browsing time, browser type, device information, IP address, and company information to the extent that can be determined from the IP address (hereinafter "traffic data"). We use this information to improve convenience. This traffic data does not include any information that can identify a person, such as their name, phone number, e-mail address, date of birth, etc. However, if this traffic data is linked to personal information that we have stored in our database already, we will manage it appropriately according to our privacy policy.

Users may set their browsers to disable cookies, but please note that if you do so, you may not be able to use some of our services. If each website operated by us has its own policy regarding the use of cookies, we will notify and publicize such policies on each website.

Cookies used on our website

Our website uses information obtained through cookies placed both by us and by third parties (hereinafter "3rd party cookies"). This information ensures that the site is functioning properly, such as maintaining input items and status settings. We also use it to collect information about our site visitors, to obtain and analyze traffic data, and to understand inflows from business’ advertisements posted on external websites, which helps us measure the effectiveness of advertising. We do not add any information to 3rd party cookie information to identify specific individuals. Please note that this does not apply to the privacy practices of third-party websites, for which we are not responsible. We provide links to these websites on our website.

Our website uses the following cookies:

Required cookies
These cookies enable some of the features that benefit site visitors, such as maintaining website privacy settings, identifying page-to-page navigation, temporarily saving input forms, etc. This allows for efficient browsing.
Cookie Name
Purpose of Use
Expiration Date
Amazon Web Services
Used to continuously send visitor requests to the same server during the session.
1 Week
Amazon Web Services
Used to continue to send visitor requests to the same server during the session. Functionally the same as AWSALB but required for Chrome 80 and later changes.
1 Week
Performance cookies
We use these cookies to collect data about how site visitors use our website. Knowing the number of visitors that our website gets and understanding how visitors navigate through the site helps us to improve our website’s usability, which is why we analyze traffic data. We use Google Analytics to understand and analyze the data. Google Analytics uses 3rd party cookies.
Cookie Name
Purpose of Use
Expiration Date
Issued by default by Google Analytics to distinguish between users.
2 Years
Issued by Google Analytics to collect website visit counts and referrer data.
24 Hours
Suppresses request rates in Google Analytics.
90 Days
_gac, _gcl
Analyzes user’s campaign-related information in Google Analytics.
90 Days

Google Analytics Cookie Usage on Websites

Google Privacy Policy

Google Analytics Terms of Service

If you do not want to be analyzed by Google Analytics, please download the Google Analytics opt-out browser add-on from the URL below and install it on your browser.

How to manage cookies

If you wish to block cookies or receive a warning when a cookie is sent, please change your browser settings. This procedure varies from browser to browser. If you wish to control the use of cookies on our website, please see your browser's help screen.

Please note that blocking cookies may prevent you from accessing and using some or all of our website’s features, contents, etc.

How to delete or disable cookies

You can manage the use of cookies on your individual browser. If you do not enable cookies or disable them later on, you may continue to use our website, but your ability to use certain website features may be limited. Usually, a feature in your web browser allows you to enable the use of cookies or disable them at a later time.

How to manage cookie settings in your browser

Information on Firefox’s "Private Browsing" settings and cookie settings:

Information on Chrome's cookie settings:

Information on Chrome’s "Incognito mode" settings:

Delete cookies in Microsoft Edge:

Browse InPrivate in Microsoft Edge:

Information on Safari for Mac’s cookie settings:

Information on Safari for Mac’s "Private Browsing":

Information on Safari for iOS’s cookie settings:

Information on Safari for iOS’s "Private Browsing":

Details about the usage purposes of external company that retains information

Google Analytics
Company sends information that “3. Use of Cookies” identifies to Google LLC. Please see below for the details;

- Google Analytics Cookie Usage on Websites

- Google Privacy Policy

Revision of the article "Use of Cookies”

We reserve the right to revise Article "3. Use of Cookies" without notice. Any changes to this article will be effective immediately after we post the revised content on our website.

Security Control Measures

Regarding personal information (including personal information obtained and to be obtained by the Company), the Company will implement the development and improvement of a system for the protection of such personal information protection; provide educational and awareness activities for employees; control who enters and leaves the building; take information security measures; and impose other security control measures to protect personal information by preventing and rectifying leakage, loss, and corruption of such information. When the Company no longer needs to retain personal information, it will securely destroy or erase it using proper methods.

Compliance with Legislation, National Guidelines, and Other Standards

The Company will comply with all laws related to the handling of personal information, related legislation, national guidelines, the standards of the bodies to which the Company belongs, and the like.

Continuous Improvement of Personal Information Protection Management Systems

To protect personal information properly and on a continuous basis, the Company will conduct regular internal audits, and will strive to consistently review and improve its management system for personal information protection by taking into consideration changes in social conditions, the environment, etc.

Response to Complaints and Requests for Consultation about Personal Information

To file complaints, request a consultation regarding the handling of personal information, or inquire about this policy with the Company, please contact the Personal Information Protection Inquiry Desk below.

Established on April 1, 2019
Revised on January 1, 2022
Revised on December 1, 2022

Dentsu Runway Inc.
1-8-1 Higashi-Shimbashi, Minato-ku, Tokyo
Atsushi Suzuki, Chief Executive Officer

Personal Information Protection Inquiry Desk