Privacy Policy
Dentsu Runway Inc. (hereinafter the “Company”) aims to accelerate client growth by continuously evolving ahead of the times. The Company constantly seeks to take on new methods and technologies in all areas of advertising. It believes that as business areas involving the handling of personal information expand, both the proper use and the protection of that information can contribute to client growth through the power of advertising.
In processing all user data obtained by the Company, the Company provides this privacy policy (hereinafter the “Privacy Policy), establishes a protection management system for personal information, and declares its determination to properly manage and protect personal information.
The Company also declares that, when providing telecommunication services and ancillary services (hereinafter “telecommunication services”), the Company will comply with the Telecommunications Business Act and the Guidelines for the Protection of Personal Information in the Telecommunications Business.
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01Proper Acquisition, Use, and Provision of Personal Information
The Company will obtain personal information in the manner specified in the “Matters Disclosed Regarding Personal Information” to the extent necessary for maintaining business performance by taking into consideration the nature and scale of the business. The Company will use personal information within the scope of the usage purposes that the “Matters Disclosed Regarding Personal Information” identifies, and will notify the person concerned in advance and obtain their consent before changing the usage purposes. The Company will not provide personal information to any third parties without the consent of the person concerned unless otherwise provided in legislation. To prevent the use and provision of personal information for any unintended purposes, the personal information protection manager will confirm the appropriateness of the use and provisions. The Company will also enhance control through self-inspection, internal audits, and other activities.
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02Management of Outsourcing Contractors
The Company entrusts outsourcing contractors with the part of the business that relates to personal information. The Company considers the management of contractors to be of paramount importance. When entrusting business, the Company will select contractors that it finds provide an adequate level of personal information protection, and will clarify security control, confidentiality, terms and conditions of re-consignment, and other duties deemed necessary for the handling of personal information through contracts and the like. The Company will also require an outsourcing contractor to handle personal information properly, and will continue to supervise and audit it as required to ensure its secure management.
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03Use of Cookies
Some pages on our website use cookies to make user access more convenient. A cookie is a file that is temporarily stored on the computer of the person who is visiting our website (hereinafter "site visitor"). This file helps the website provider identify the site visitor’s browser. Storing a cookie enables the cookie issuer's server to record site visitation information as well as other data from the site visitor's computer.
Cookies allow us to obtain information, such as the websites that visitors have viewed, search keywords, and the history of advertisements viewed as well as their number of clicks, browsing time, browser type, device information, IP address, and company information to the extent that can be determined from the IP address (hereinafter "traffic data"). We use this information to improve convenience. This traffic data does not include any information that can identify a person, such as their name, phone number, e-mail address, date of birth, etc. However, if this traffic data is linked to personal information that we have stored in our database already, we will manage it appropriately according to our privacy policy.
Users may set their browsers to disable cookies, but please note that if you do so, you may not be able to use some of our services. If each website operated by us has its own policy regarding the use of cookies, we will notify and publicize such policies on each website.3-1 Cookies used on our website
Our website uses information obtained through cookies placed both by us and by third parties (hereinafter "3rd party cookies"). This information ensures that the site is functioning properly, such as maintaining input items and status settings. We also use it to collect information about our site visitors, to obtain and analyze traffic data, and to understand inflows from business’ advertisements posted on external websites, which helps us measure the effectiveness of advertising. We do not add any information to 3rd party cookie information to identify specific individuals. Please note that this does not apply to the privacy practices of third-party websites, for which we are not responsible. We provide links to these websites on our website.
Our website uses the following cookies:Required cookies.
These cookies enable some of the features that benefit site visitors, such as maintaining website privacy settings, identifying page-to-page navigation, temporarily saving input forms, etc. This allows for efficient browsing.
Cookie Name
Purpose of Use
Retention Period
__hs_opt_out
This cookie is used by opt-in privacy policies to prevent visitors from being asked again to accept cookies. This cookie is set when visitors are given the option to opt out of cookies.
13 months
Cookie Name
Purpose of Use
Retention Period
_hs_do_not_track
This cookie is used to set tracking code to prevent it from sending information to HubSpot. The difference between this cookie setting and cookie opt-out is that with cookie opt-out, anonymous information will continue to be sent to HubSpot.
13 months
Cookie Name
Purpose of Use
Retention Period
__hs_initial_opt_in
This cookie is used to ensure that the banner is never displayed when visitors are browsing with their browser settings in strict mode.
7 days
Cookie Name
Purpose of Use
Retention Period
__cfduid
This cookie is set by Cloudflare, HubSpot's CDN provider. Cloudflare helps detect malicious visitors to the website while minimizing blocking of legitimate users.
It is placed on visitors' devices to identify individual clients behind shared IP addresses and apply security settings per client.
This cookie is required to support Cloudflare's security features.
For details about Cloudflare cookies, please see below.up to 30 days
Cookie Name
Purpose of Use
Retention Period
_cfruid
This cookie is set by Cloudflare, HubSpot's CDN provider, to enforce rate limiting policies.
Session end
Functional cookies
These cookies remember choices visitors previously made on our website (such as language or region) and provide visitors with more customized features. These cookies are also used to remember changes visitors made to text size, font, and other parts of web pages that can be customized. The information collected by these cookies is anonymized and cannot be used to track visitors’ browsing activity on other websites.
Cookie Name
Purpose of Use
Retention Period
hs_ab_test
This cookie is used to consistently serve visitors the same version of the A/B test page they previously viewed.
It contains the ID of the A/B test page and the ID of the pattern selected for the visitor.14 days
Cookie Name
Purpose of Use
Retention Period
hs-messages-hide-welcome-message
This cookie is used to prevent the welcome message from reappearing until one day has passed after it is closed.
1 day
Cookie Name
Purpose of Use
Retention Period
hs_langswitcher_choice
This cookie is used to save the language selection chosen by visitors when displaying pages in multiple languages.
It is set when an end user selects a language from the language switcher and, if available, is used as the language setting to redirect the site in the selected language in the future.
It contains a colon-separated string, with the ISO 639 language code on the left and the applicable top-level private domain on the right. Example: “EN-US: hubspot.com”2 years
Cookie Name
Purpose of Use
Retention Period
hubspotutk
This cookie identifies visitors. It is sent to HubSpot when a form is submitted and is used to detect duplicate contacts.
13 months
Cookie Name
Purpose of Use
Retention Period
__hssrc
Whenever the session cookie is changed in HubSpot, this cookie is also set and used to determine whether the visitor has restarted their browser. If this cookie is not present when managing cookies in HubSpot, the session is considered newly started.
Session end
Performance cookies
We use these cookies to collect data about how site visitors use our website. Knowing the number of visitors that our website gets and understanding how visitors navigate through the site helps us to improve our website’s usability, which is why we analyze traffic data. We use Google Analytics and HubSpot to understand and analyze the data. Google Analytics and HubSpot each use their own 3rd party cookies. These cookies are used to enhance the convenience of our website.
Cookie Name
Issuer
Purpose of Use
Retention Period
_ga
Google
Issued by default by Google Analytics to distinguish between users.
2 Years
Cookie Name
Issuer
Purpose of Use
Retention Period
_gid
Google
Issued by Google Analytics to collect website visit counts and referrer data.
24 Hours
Cookie Name
Issuer
Purpose of Use
Retention Period
_gat
Google
Suppresses request rates in Google Analytics.
90 Days
Cookie Name
Issuer
Purpose of Use
Retention Period
_gac, _gcl
Google
Analyzes user’s campaign-related information in Google Analytics.
90 Days
Cookie Name
Issuer
Purpose of Use
Retention Period
_hstc
This is a primary cookie for tracking visitors. This cookie contains the domain, utk, timestamp of the first visit (first visit), timestamp of the previous visit (previous visit), timestamp of the current visit (current visit), and session count (incremented by one for each new session).
13 months
Cookie Name
Issuer
Purpose of Use
Retention Period
__hstc
This cookie tracks sessions. HubSpot uses this cookie to determine whether to increment the session count and timestamp within the __hstc cookie. This cookie stores the view count (incremented each time a page is viewed within a session) and the timestamp when the session began.
30 minutes
Social Media Cookies
These cookies are used when sharing information via social media’s sharing buttons, etc., or when interacting with content on our website on or through social networks such as Facebook or X. Social networks record the above actions of visitors to our website. Information collected by these cookies may be used for targeting and advertising activities. Please review the privacy policies, etc. of each social media platform that may set cookies below.
Facebook Data Policy：https://www.facebook.com/privacy/explanation
Facebook Cookie Policy：https://www.facebook.com/policies/cookies/
X Privacy Policy：https://x.com/ja/privacy
・HubSpot Cookie Usage on Websites
https://knowledge.hubspot.com/jp/account/hubspot-cookie-security-and-privacy
・Google Analytics Cookie Usage on Websites
https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage?hl=ja
・Google Privacy Policy
https://policies.google.com/privacy
・Google Analytics Terms of Service
https://marketingplatform.google.com/about/analytics/terms/jp/
・If you do not want to be analyzed by Google Analytics, please download the Google Analytics opt-out browser add-on from the URL below and install it on your browser.
https://tools.google.com/dlpage/gaoptout?hl=ja
3-2 How to manage cookies
If you wish to block cookies or receive a warning when a cookie is sent, please change your browser settings. This procedure varies from browser to browser. If you wish to control the use of cookies on our website, please see your browser's help screen.
Please note that blocking cookies may prevent you from accessing and using some or all of our website’s features, contents, etc.3-3 How to delete or disable cookies
You can manage the use of cookies on your individual browser. If you do not enable cookies or disable them later on, you may continue to use our website, but your ability to use certain website features may be limited. Usually, a feature in your web browser allows you to enable the use of cookies or disable them at a later time.
Information on Safari for iOS’s "Private Browsing":
How to manage cookie settings in your browser：
Information on Firefox’s "Private Browsing" settings and cookie settings:
https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop
Information on Chrome's cookie settings:
https://support.google.com/chrome/answer/95647?hl=en
Information on Chrome’s "Incognito mode" settings:
https://support.google.com/chrome/answer/95464?hl=en&co=GENIE.Platform%3DDesktop
Delete cookies in Microsoft Edge:
https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
Browse InPrivate in Microsoft Edge:
https://support.microsoft.com/en-us/microsoft-edge/browse-inprivate-in-microsoft-edge-cd2c9a48-0bc4-b98e-5e46-ac40c84e27e2
Information on Safari for Mac’s cookie settings:
https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac
Information on Safari for Mac’s "Private Browsing":
https://support.apple.com/guide/safari/browse-privately-ibrw1069/mac
Information on Safari for iOS’s cookie settings:
https://support.apple.com/en-us/HT201265
https://support.apple.com/en-us/HT203036Details about the usage purposes of external company that retains information Google Analytics Company sends information that “3. Use of Cookies” identifies to Google LLC. Please see below for the details;
- Google Analytics Cookie Usage on Websites
https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
- Google Privacy Policy
https://policies.google.com/privacy3-4 Revision of the article "Use of Cookies”
We reserve the right to revise Article "3. Use of Cookies" without notice. Any changes to this article will be effective immediately after we post the revised content on our website.
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04Security Control Measures
Regarding personal information (including personal information obtained and to be obtained by the Company), the Company will implement the development and improvement of a system for the protection of such personal information; provide educational and awareness activities for employees; control who enters and leaves the building; take information security measures; and impose other security control measures in the manner specified in the “Matters Disclosed Regarding Personal Information” to protect personal information by preventing and rectifying leakage, loss, and corruption of such information. When the Company no longer needs to retain personal information, it will securely destroy or erase it using proper methods. -
05Compliance with Legislation, National Guidelines, and Other Standards
The Company will comply with all laws related to the handling of personal information, related legislation, national guidelines, the standards of the bodies to which the Company belongs, and the like. -
06Continuous Improvement of Personal Information Protection Management Systems
To protect personal information properly and on a continuous basis, the Company will conduct regular internal audits, will strive to consistently review and improve its management system for personal information protection by taking into consideration changes in social conditions, the environment, etc. and may amend this Privacy Policy from time to time as necessary. When this Privacy Policy is changed, the Company will notify you at an appropriate time on this website, on websites managed by the Company, or by any other method the Company deems appropriate. -
07Response to Complaints and Requests for Consultation about Personal Information
Response to Complaints and Requests for Consultation about Personal Information To file complaints, request a consultation regarding the handling of personal information, or inquire about this policy with the Company, please contact the Personal Information Protection Inquiry Desk below. -
08Other
This Privacy Policy is to be interpreted in accordance with the Japanese language. If this Privacy Policy is translated into any other language and there is any discrepancy between the Japanese version of this Privacy Policy and any translated version in any other language, the Japanese version shall prevail in all respects.
Established on April 1, 2019
Revised on January 1, 2022
Revised on December 1, 2022
Revised on March 1, 2024
Revised on November 1, 2024Revised on August 1, 2024
Revised on March 1, 2026
Dentsu Runway Inc.
1-8-1 Higashi-Shimbashi, Minato-ku, Tokyo
Atsushi Suzuki, Chief Executive Officer
●Personal Information Protection Inquiry DeskClick here
